Problem
Existing loyalty programs in the market were fragmented and often confusing for users, leading to low engagement and poor reward redemption rates.
Goal
The main goal was to make loyalty and rewards easier to understand and use. The design aimed to create a clear way for users to see how they could earn points, track their rewards, and redeem them without confusion.
Design Process
I began by reviewing competitor platforms and gathering insights on common user frustrations. From there, I sketched initial flows and wireframes to map out the user journey. The designs were then refined into a clean and modern interface, followed by an interactive prototype tested with sample users for feedback.
Key Features
The design included a rewards dashboard for tracking points, a membership program with tiers, a clear “How to Earn” section to guide users, and a simple claim process for redeeming rewards.
Impact
The design successfully communicated how users can earn and redeem rewards in a straightforward way. Stakeholders were satisfied with the clarity of the flows, and the design provided a solid foundation for future development.
