2024
ULAY
ULAY
Background
ULAY Taxi aims to simplify taxi hailing by introducing the "Nearby" feature, designed for both customers and drivers. This feature leverages location-based services to connect customers with nearby taxis while providing essential details to facilitate a seamless ride experience. For drivers, it ensures control over visibility and efficient trip management, enhancing their service reliability.
Core problem
Customers faced:
No advance information about available taxis and drivers
Uncertainty in taxi availability in their area
Limited driver choice and communication options
Drivers struggled with:
Inefficient customer discovery
Rigid availability management
Limited control over their workflow
Approach & Process
Designed a seamless taxi-hailing experience focusing on real-time updates, intuitive interactions, and efficient trip management for both customers and drivers.
Design and Development
Analyzed user pain points in existing ride-hailing apps
Mapped driver and customer journey touchpoints
Designed dual interfaces with minimal complexity
Implemented automated driver status management
Beta tested with a few group of drivers and customers
Key Features
Driver Side
Single-toggle availability control
Auto-off visibility during trips
Distance tracking to destination
Quick trip management
Customer Side
Real-time nearby taxi map
Comprehensive driver info display
Direct driver contact
Location-based matching
Results and Impact
Enhanced user satisfaction with a streamlined taxi-hailing process.
Increased driver visibility and trip efficiency, fostering better engagement.
Positioned ULAY Taxi as a reliable and user-friendly service in the market.