About me.

I design products that get used — not just admired. Most of what I do sits between the messy early questions and the shipped thing in someone's hands.

My favorite moment in this work is when a tangled problem becomes obvious — when the right cut of the interface turns five steps into one. I've done that across mobile payments, enterprise SaaS, music streaming, and education. Different domains, same standard.

Based in Bangkok. Off-clock, I watch a lot of movies, play more games than I probably should, and lose entire weekends to new tools just to see what they can do.

I also ship what I design. The how is less interesting than the fact that it goes live.